Impact of web 2.0 technology on offline shopping experience
DURAN-VALERIO E

When customers go on a retailer's website before visiting its store for a passion product: whatis the in-store experience?
FRAZAO M, VANHEEMS R

Retail brand extension: antecedents of attitude and intention to buy
MARTINELLI E, CANIO F, MARCHI G

Magasin physique et vitrine virtuelle : perspectives d?experts et de consommateurs sur la perception du röve dans l?industrie du luxe
SARAH MARTIN A, PINARD A, PASSERARD F, MARIOTTE B

Going Online While Purchasing Offline: an Explorative Analysis of Omnichannel Shopping Behaviour in Retail Settings
SAVASTANO M, BARNABEI R, RICOTTA F