A semantic analysis of the e-wom and its impact on the sales of a mature CPG product
SANCHEZ FERNANDEZ Juan, DEKHILI Sihem
Les facteurs explicatifs de l’adoption du bouche à oreille électronique :Application au secteur touristique
AZZABI Manel, DEKHILI Sihem
Credibility of Electronic Word-of-Mouth
GUHL Isabella, DEKHILI Sihem
Does Negative eWOM HarmConsumer’s Evaluation of FamiliarBrands?
KIKUMORI Mai, DEKHILI Sihem
The moderating effect of the E-WOM in the advertisingbrand equity relationships
OSUNA Nuria, DEKHILI Sihem
Exploring the Role of Positive e-Word of Mouth as an Alternate for Need for Touch in Online Shopping
PANDEY Jyoti, DEKHILI Sihem
Evaluating recommendation agents: the impact of avatars in website loyalty
SOARES Ana Maria, DEKHILI Sihem
Perceived value and positive ewom
TRONCH GARCIA DE LOS RíOS Jose, DEKHILI Sihem