A semantic analysis of the e-wom and its impact on the sales of a mature CPG product
SANCHEZ FERNANDEZ Juan, DEKHILI Sihem

Les facteurs explicatifs de l’adoption du bouche à oreille électronique :Application au secteur touristique
AZZABI Manel, DEKHILI Sihem

Credibility of Electronic Word-of-Mouth
GUHL Isabella, DEKHILI Sihem

Does Negative eWOM HarmConsumer’s Evaluation of FamiliarBrands?
KIKUMORI Mai, DEKHILI Sihem

The moderating effect of the E-WOM in the advertisingbrand equity relationships
OSUNA Nuria, DEKHILI Sihem

Exploring the Role of Positive e-Word of Mouth as an Alternate for Need for Touch in Online Shopping
PANDEY Jyoti, DEKHILI Sihem

Evaluating recommendation agents: the impact of avatars in website loyalty
SOARES Ana Maria, DEKHILI Sihem

Perceived value and positive ewom
TRONCH GARCIA DE LOS RíOS Jose, DEKHILI Sihem