Hipótesis del marcador somático: Revisión de presencia en experimentos de comunicación, y áreas cerebrales relacionadas, utilizando resonancia magnética funcional por imagen
ALONSO LOPEZ Mikel, DEKHILI Sihem
Advertising and music: the effect of music on brain activity and facial emotional response
AUSIN AZOFRA Jose Manuel, DEKHILI Sihem
Analyse du discours d'un récit publicitaire
CANEL -DEPITRE Béatrice, DEKHILI Sihem
The Influence of Voice Gender on the Effectiveness of Ecological Advertising from the Perspective of Consumer Neuroscience
CASADO ARANDA Luis Alberto, DEKHILI Sihem
Promoting road safety: drivers regulatory focus orientation and road safety messages
LEMARIE Linda, DEKHILI Sihem
Attitude towards advergames: an fsQCA Approach
MARTI-PARRENO José, DEKHILI Sihem
The place of Humor in International Ads: The Impact of Culture on the Efficiency of Humorous Ads
MEDIC Dragana, DEKHILI Sihem
The Power of Social Media as a Marketing Communication Tool: The Case of Cyprus
NICOLETTI MORPHITOU Ria, DEKHILI Sihem
How to adapta strategy of communications to the needs of older adults?
PILARCZYK Bogna, DEKHILI Sihem
Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
ZAMMIT Alessandra, DEKHILI Sihem
L’effet de la créativité publicitaire sur les attitudes de consommateurs : effet modérateur de la rhétorique
ZOUAOUI Marwa, DEKHILI Sihem