Hipótesis del marcador somático: Revisión de presencia en experimentos de comunicación, y áreas cerebrales relacionadas, utilizando resonancia magnética funcional por imagen
ALONSO LOPEZ Mikel, DEKHILI Sihem

Advertising and music: the effect of music on brain activity and facial emotional response
AUSIN AZOFRA Jose Manuel, DEKHILI Sihem

Analyse du discours d'un récit publicitaire
CANEL -DEPITRE Béatrice, DEKHILI Sihem

The Influence of Voice Gender on the Effectiveness of Ecological Advertising from the Perspective of Consumer Neuroscience
CASADO ARANDA Luis Alberto, DEKHILI Sihem

Promoting road safety: drivers regulatory focus orientation and road safety messages
LEMARIE Linda, DEKHILI Sihem

Attitude towards advergames: an fsQCA Approach
MARTI-PARRENO José, DEKHILI Sihem

The place of Humor in International Ads: The Impact of Culture on the Efficiency of Humorous Ads
MEDIC Dragana, DEKHILI Sihem

The Power of Social Media as a Marketing Communication Tool: The Case of Cyprus
NICOLETTI MORPHITOU Ria, DEKHILI Sihem

How to adapta strategy of communications to the needs of older adults?
PILARCZYK Bogna, DEKHILI Sihem

Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
ZAMMIT Alessandra, DEKHILI Sihem

L’effet de la créativité publicitaire sur les attitudes de consommateurs : effet modérateur de la rhétorique
ZOUAOUI Marwa, DEKHILI Sihem