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Brand Management

strongluxury brand creation by swissluxurywatchmakingcompanies
BASHUTKINA Maria, DEKHILI Sihem

Transform product into purpose brand
BERTOLDI Bernardo, DEKHILI Sihem

Categorization of brand associations: An attitude functional approach
BRAHMBHATT Kuldeep, DEKHILI Sihem

A proposed meta view of corporate brand identity
HALLIBURTON Chris, DEKHILI Sihem

Categorization of brand associations: an attitude functional approach
KULDEEP Brahmbhatt, DEKHILI Sihem

Brand deletion decision. the effect of implementation process on the deletion outcomes
TEMPRANO GARCÍA Victor, DEKHILI Sihem