I read about you and now I’m convinced to buy your store brand tourism package
BIGNE Enrique, DEKHILI Sihem

Food products buying decision process, store brands versus manufacturer brands
BUIL LOPEZ-MENCHERO Tamar, DEKHILI Sihem

Positioning of children
DE PEDRO Lisardo, DEKHILI Sihem

Influencia de los valores individuales en la compra inteligente: implicaciones para la gestión de marca
GOMEZ Monica, DEKHILI Sihem

Efecto el nombre del artista sobre el valor percibido de la obra
HERNANDO Elisa, DEKHILI Sihem

The influence of brand knowledge on the intention to purchase personal luxury products
INGSA Kanyanee, DEKHILI Sihem

Brand personality dimensions and brand-consumer relationship for women’s ready-made clothing brands
OUAZZANI TOUHAMI Zineb, DEKHILI Sihem

The influence of museum’s brand image and satisfaction on visitors’ loyalty
RECUERO VIRTO Nuria, DEKHILI Sihem