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Consumer Behavior - Strategic Insights

Les déterminants du mavenism virtuel chez les adolescents Une étude exploratoire
ABDELKAFI Wifek, DEKHILI Sihem

Differences in social servicescape’s evaluations in hedonicservices: attendees’ relational characteristics as criteria
CALDERON Haydee, DEKHILI Sihem

Le marketing et les megadonnées
CRIE Dominique, DEKHILI Sihem

Self-construal: A review of the concept, its measurement and applications in marketing
HMAIDA Jouba, DEKHILI Sihem

The impact of the perceived image of sustainable development on the perceived value of mass customization
MOULINS Jean-louis, DEKHILI Sihem

Modelo explicativo de las variables de influencia en el comportamiento del consumidor adolescente
PAREDES MARTíNEZ Marta, DEKHILI Sihem

Prise de decision ethique du consommateur: le role moderateur des convictions de controle interne
TOTI Jean-François, DEKHILI Sihem

La visite d’entreprise rendelle l’entreprisehospitalière
WALSER-LUCHESI Agnès, DEKHILI Sihem