Faire enfin cas de l’étude de cas en marketing
BENAROYA Christophe, DEKHILI Sihem

El proceso de decisión de compra de productos de alimentación de marca de distribuidor frente a marca de fabricante
BUIL LOPEZ-MENCHERO Tamar, DEKHILI Sihem

The ‘Knowledge Marketing’: a way of TCR « Transformative Consumer Research » through awareness of consumer’s skills
CURBATOV Oleg, DEKHILI Sihem

Experience marketing from a teaching and learning perspective
LEPPIMAN Anu, DEKHILI Sihem

Service perspectives’ trends in marketing research: a bibliometric analysis
POLESE Francesco, DEKHILI Sihem

Increasing faculty effectiveness through collaborative learning. a comparison of ted lessons and role playing
RUIZ MAFE Carla, DEKHILI Sihem