Credibility of Electronic Word-of-Mouth
GUHL Isabella, HOOG Philipp
Eine Betrachtung der dynamischen Fähigkeiten im Spannungsfeld der Hersteller-Handel-Beziehung
HOOG Philipp
Sharing in the private sphere: People’s means-end chains behind their motivation to borrow (not) from others
KLEMM Alexandra, BALDERJAHN Ingo, PEYER Mathias, ZIESEMER Florence
Managing Patent Expirations in Pharmaceutical Companies – An Analysis of Implicit Key Success Factors of Patent Expiration Strategies
KOENEN Anna-Katharina
Disruption versus digital renaissance: the sharing economy between marketing instrument and business
MULLER Lutz