Studio del comportamiento de lealtad de los pacientes a partir del análisis cluster
CALERO Remedios, DEKHILI Sihem

Effect of viral marketing in health services on purchasing decisions of consumers
ERSOY Ilyas, DEKHILI Sihem

Time management effect on patient loyalty behaviour
GALLARZA Martina, DEKHILI Sihem

Managing Patent Expirations in Pharmaceutical Companies – An Analysis of Implicit Key Success Factors of Patent Expiration Strategies
KOENEN Anna-Katharina, DEKHILI Sihem

Healthcare tourism: exploring the influence of the need for reassurance on the destination-choice process
YANGUI Wejdene, DEKHILI Sihem

L’effet de la créativité publicitaire sur les attitudes de consommateurs : effet modérateur de la rhétorique
ZOUAOUI Marwa, DEKHILI Sihem