An exploratory study to understand wholesalers’ responses to the changing retail environment: Evidence from India
AITHAL Rajesk, MAURYA Harshit, SATYAM
Comprehensive Overview of Physicians` Perception and Consumers` Preference of Drinkable Calcium as an Element of Wellness
BHATTACHARYA Kunal, JAIN Prince, NAKHATE Vidya, NEGI Pankaj Singh
Categorization of brand associations: An attitude functional approach
BRAHMBHATT Kuldeep
Barriers and Drivers For Cross Border E-commerce: An Investigation
GARGA Pawan, KUMAR Praveen, KUMAR SETH Apoorva
Impact of relevance and clutter of advertisement on irritation – an experimental study on the us and indian consumers
JAGANI Khyati, GOLDSMITH Ronald
Categorization of brand associations: an attitude functional approach
KULDEEP Brahmbhatt
Exploring the Role of Positive e-Word of Mouth as an Alternate for Need for Touch in Online Shopping
PANDEY Jyoti, BILLORE Aditya
Decoding Socio-Cultural Trends in Indian Urban Youth Using Ogilvy 3E Model
VASAVADA Falguni, MALLADI Pradyumna