Marketing strategy and environmental turbulence: Effects on the intensity of products innovation and firm performance
SANCHEZ FERNANDEZ Juan, DEKHILI Sihem
Differences in Types of Product Customization: Comparison of Japanese and Western Firms
ENDO Seiji, DEKHILI Sihem
The Internet of Things: The Next Big Thing for New Product Development?
OLIANA Rubina, DEKHILI Sihem
Marketing strategy and environmental turbulence: Effects on the intensity of products innovation and firm performance
SANCHEZ PEREZ Manuel, DEKHILI Sihem
Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
ZAMMIT Alessandra, DEKHILI Sihem