Transform product into purpose brand
BERTOLDI Bernardo, GIACHINO Chiara, MAZZEO Dario
The concept of wine in the perception of supply and demand. An exploratory analysis at international level
CALABRESE Giuseppe, MASTROBERARDINO Piero
Can Corporate Social Responsibility contribute to Corporate Financial Performance?
DEMETRIOU Marlen, NICOLETTI MORPHITOU Ria, PAPANTONIOU Revekka
Retailers’ strategies to promote healthier food purchases in grocery stores: space management and display communication
GRANDI Benedetta, BELLINI Silvia, CARDINALI Maria grazia
The Impact of Channel Mix and Channel Acquisition on Revenues, Retention and CLV
MONTAGUTI Elisa, NESLIN Scott, VALENTINI Sara
The environmental impact on forecasting plans in retailing: theoretical research trends
MORETTA-TARTAGLIONE Andrea, BOZIC Maja, BRUNI Roberto
The Power of Social Media as a Marketing Communication Tool: The Case of Cyprus
NICOLETTI MORPHITOU Ria, DEMETRIOU Marlen
Service perspectives’ trends in marketing research: a bibliometric analysis
POLESE Francesco, CAVACECE Ylenia, MORETTA-TARTAGLIONE Andrea, SARNO Debora
The Value of Engaging Customers through a Gamification Marketing Strategy
VALENTINI Sara, ZAMMIT Alessandra
Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
ZAMMIT Alessandra, MONTAGUTI Elisa, VALENTINI Sara
Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
ZAMMIT Alessandra, MONTAGUTI Elisa, VALENTINI Sara