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Japan

Differences in Types of Product Customization: Comparison of Japanese and Western Firms
ENDO Seiji, ONO Akinori

Does Negative eWOM HarmConsumer’s Evaluation of FamiliarBrands?
KIKUMORI Mai

Understanding tourists’ information search behavior as a risk reduction strategy: The case of international tourists in Japan
SANO , NAGAI , RITCHIE

Co-creation of Knowledge with Customers
YOSHIDA