Rôle de l’empowerment des employés de contact pour la performance client : rôle médiateur de la gestion de la relation client
BERRAIES Sarra, DEKHILI Sihem

Small is beautiful but scalable is better. Scalable Marketing Decision Support Systems for BigData calculations in CRM
CALCIU Michel, DEKHILI Sihem

Social Motive Expectation as a Moderator of the Concession Timing Effect in Buyer-Seller Negotiations
KWON Seungwoo, DEKHILI Sihem

The role of termination fee commitment in developing customer value in the telecommunication industry: an empirical study
PEDRENO-SANTOS Ana, DEKHILI Sihem

The Value of Engaging Customers through a Gamification Marketing Strategy
VALENTINI Sara, DEKHILI Sihem