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Social Media Marketing

Untangling social media excellence: Five typical patterns of super successful posts
EISMANN Tobias, DEKHILI Sihem

Corporate e-reputation management on LinkedIn: the “owned and earned media” mix LinkedIn has become a key communication tool for firms establish
FUEYO Céline, DEKHILI Sihem

La Fidélité des Webacteurs Tunisiens à un Réseau Social Cas : Facebook
HALLOUL Hasna, DEKHILI Sihem

Democratization or vulgarization of cultural capital? the acceptance of facebook’s use by theater audiences
MILANO Carmela, DEKHILI Sihem

Analysis of social commerce intention on websites with social media tools
MOLINILLO Sebastian, DEKHILI Sihem