The influence of nutritional traffic light on purchase intention: the role of emotions
SANCHEZ FERNANDEZ Juan, RODRíGUEZ INSUASTI Homero Ulises
A semantic analysis of the e-wom and its impact on the sales of a mature CPG product
SANCHEZ FERNANDEZ Juan, MARHUENDA Carmen
Marketing strategy and environmental turbulence: Effects on the intensity of products innovation and firm performance
SANCHEZ FERNANDEZ Juan, MARíN CARRILLO María Belén
Knowledge and consumption of green products and its influence on green marketing
AGUIRRE GARCíA Maria Soledad, ALDAMIZ-ECHEVARRíA Covadonga, MARCAIDA LARRAURI Laura
Hipótesis del marcador somático: Revisión de presencia en experimentos de comunicación, y áreas cerebrales relacionadas, utilizando resonancia magnética funcional por imagen
ALONSO LOPEZ Mikel
Advertising and music: the effect of music on brain activity and facial emotional response
AUSIN AZOFRA Jose Manuel, ALCAÑIZ Mariano, BIGNE Enrique, GUIXERES Jaime
A structural model of perceived quality of tourism online distribution channel
BERNE-MANERO Carmen, GOMEZ-CAMPILLO María, MARZO-NAVARRO Mercedes
I read about you and now I’m convinced to buy your store brand tourism package
BIGNE Enrique, CAPILURE Eva-Maria, MIQUEL Maria-Jose
I read about you and now I’m convinced to buy your store brand tourism package
BIGNE Enrique, CAPILURE Eva-Maria, MIQUEL Maria-Jose
El proceso de decisión de compra de productos de alimentación de marca de distribuidor frente a marca de fabricante
BUIL LOPEZ-MENCHERO Tamar, DELGADO DE MIGUEL Juan
Food products buying decision process, store brands versus manufacturer brands
BUIL LOPEZ-MENCHERO Tamar, DELGADO DE MIGUEL Juan
In-store Customer Experience: Measurement and economic-relations effects
BUSTAMANTE Urbina, RUBIO Benito
Differences in social servicescape’s evaluations in hedonicservices: attendees’ relational characteristics as criteria
CALDERON Haydee, CERVERA Amparo, TUBILLEJAS Berta
Studio del comportamiento de lealtad de los pacientes a partir del análisis cluster
CALERO Remedios, GADE Sergio, GALLARZA Martina
Corporate social responsibility and the mediating role of the moral emotions in social commerce
CAMOIRAS RODRíGUEZ Zaira, VARELA NEIRA Concepcion
Calculation of CLV in Banking from a Global Perspective
CARRASCO , BLASCO Maria Francisca, GARCíA DE MADARIAGA Jesus
The Influence of Voice Gender on the Effectiveness of Ecological Advertising from the Perspective of Consumer Neuroscience
CASADO ARANDA Luis Alberto, SANCHEZ FERNANDEZ Juan, MONTORO RIOS Francisco Javier
The role of distribution services in omnichannel segmentation
CHOCARRO Raquel, CORTIÑAS Monica, ELORZ Margarita, MUGICA Jose miguel
Status of autonomous trade: the role of corporate social responsibility and liberalization of business hours
CORDENTE-RODRÍGUEZ Maria, MÓNDEJAR-JIMÉNEZ Juan antonio, VILLANUEVA-ÁLVARO Juan jose
Disconfirmation of expectations in the field of corporate social responsibility: how much it affects the brand
CURRáS Rafael, DOLZ DOLZ Rafael, MIGUEL ROMERO Maria Jose
Positioning of children
DE PEDRO Lisardo, CUBILLO Jose Maria, MERCADO Carmelo
Quality and Customer satisfaction in the tourism sector through electronic devices: present and futu
ESPINET PEREZ-MUELAS Alex
Time management effect on patient loyalty behaviour
GALLARZA Martina, CALERO Remedios
Influencia de los valores individuales en la compra inteligente: implicaciones para la gestión de marca
GOMEZ Monica, QUINONES Myriam, YAGüE Maria Jesus
Alcoholic versus nonalcoholic buying behavior: interaction between consumers key drivers and company strategies.
HERNANDEZ FERNANDEZ Asuncion, KUSTER BOLUDA Ines, RODRíGUEZ SANTOS Carmen, RONDA Pedro Canales, VILA LOPEZ Natalia
Efecto el nombre del artista sobre el valor percibido de la obra
HERNANDO Elisa, CAMPO MARTÍNEZ Sara
A matter of age: the moderating effects of generation X, Y and Z in boosting trust
HERNANDO Elisa, JIMENEZ-MARTINEZ Julio, MARTIN DE HOYOS María José
The incongruity between attitude and organic purchase according to dissonance experienced by consumers
HIDALGO-BAZ Maria, GONZáLEZ-BENITO Oscar, MARTOS-PARTAL Mercedes
La experiencia de marca online del destino: evidencias desde la calidad web hasta las respuestas de los visitantes online
JIMÉNEZ BARRETO Jano, CAMPO MARTÍNEZ Sara
A global model for the image formation of a tourist destination: evidences from a sun and sand destination in spain
LLODRA-RIERA Isabel, IZQUIERDO-YUSTA Alicia, JIMENEZ-ZARCO Ana Isabel, MARTINEZ RUIZ Maria pilar
Understanding Household Food Waste in Spain
LLORENS MARIN Miguel, PUELLES GALLO Maria
The digital revolution in the sector of fashion and accessories
LORENZO ROMERO Carlota, CORDENTE-RODRÍGUEZ Maria, MARTINEZ Encarnacion Andres, MÓNDEJAR-JIMÉNEZ Juan antonio
Attitude towards advergames: an fsQCA Approach
MARTI-PARRENO José, BERMEJO-BERROS Jesús, MIQUEL ROMERO María José
Consequences of customer engagement and customer selfbrand connection in the context of bank branches
MOLINER Angel, ESTRADA Marta, MONFERRER Diego
Analysis of social commerce intention on websites with social media tools
MOLINILLO Sebastian, ANAYA-SANCHEZ Rafael, LIéBANA-CABANILLAS Francisco
« Moi aussi… ». Les mimétismes du consommateur : jusqu’où en sommes- nous ?
NGANKOUMATSANGA Rosalie Christiane
The moderating effect of the E-WOM in the advertisingbrand equity relationships
OSUNA Nuria, ABRIL Carmen
Modelo explicativo de las variables de influencia en el comportamiento del consumidor adolescente
PAREDES MARTíNEZ Marta, BLASCO Maria Francisca, GARCíA DE MADARIAGA Jesus
The role of termination fee commitment in developing customer value in the telecommunication industry: an empirical study
PEDRENO-SANTOS Ana, BLASCO Maria Francisca, MADARIAGA Jesús García
Enoturismo y emociones: ¿influencia del vino o de la visita ?
PELEGRIN-BORONDO Jorge, OLARTE-PASCUAL Cristina, ORUEZABALA Gwenaëlle
Internal and external developers of mobile phone attachment and shopping
PRODANOVA Jana, JIMENEZ Nadia, RODRIGUEZ TORRICO Paula, SAN-MARTIN Sonia
Social media banking: análisis empírico del caso español
RAMIREZ-MARTíN Ana, IBAñEZ ZAPATA Jose Angel, LIéBANA-CABANILLAS Francisco
The influence of museum’s brand image and satisfaction on visitors’ loyalty
RECUERO VIRTO Nuria, BLASCO Maria Francisca, GARCíA DE MADARIAGA Jesus
Increasing faculty effectiveness through collaborative learning. a comparison of ted lessons and role playing
RUIZ MAFE Carla, CURRAS PEREZ Rafael, HERNANDEZ FERNANDEZ Asuncion, PéREZ CABANERO Carmen
Antecedents and consequences of reputation of leading british financial institutions following the financial crisis
RUIZ SANCHEZ Belen, GARCíA MARTíN Juan
Small vs. Large: how assortment size influences consumer loyalty
RUIZ-REAL Jose Luis, ESTEBAN-MILLAT Irene, GáZQUEZ-ABAD Juan Carlos, MARTíNEZ-LóPEZ Francisco
Marketing strategy and environmental turbulence: Effects on the intensity of products innovation and firm performance
SANCHEZ PEREZ Manuel, MARíN CARRILLO María Belén
Effects of social media use on top of mind awareness and cognitive destination image: an empirical research on valencia
STOJANOVIC Igor, ANDREU Luisa, CURRáS Rafael
Brand deletion decision. the effect of implementation process on the deletion outcomes
TEMPRANO GARCÍA Victor, RODRÍGUEZ ESCUDERO Ana Isabel, RODRIGUEZ PINTO Javier
Perceived value and positive ewom
TRONCH GARCIA DE LOS RíOS Jose, BIGNE Enrique, RUIZ MAFE Carla, SANZ BLAS Silvia
Relationship value as antecedent of value cocreation in retailing services: moderator effect of customer orientation
VILLASEñOR Nieves, RUBIO Benito, YAGüE Maria Jesus