Marketing strategy and environmental turbulence: Effects on the intensity of products innovation and firm performance
SANCHEZ FERNANDEZ Juan, DEKHILI Sihem
A semantic analysis of the e-wom and its impact on the sales of a mature CPG product
SANCHEZ FERNANDEZ Juan, DEKHILI Sihem
Knowledge and consumption of green products and its influence on green marketing
AGUIRRE GARCíA Maria Soledad, DEKHILI Sihem
An exploratory study to understand wholesalers’ responses to the changing retail environment: Evidence from India
AITHAL Rajesk, DEKHILI Sihem
Perception and interaction citizens in the use electronic services and position them in framework of e-government in Oman
ALCHANFARI Abdellah, DEKHILI Sihem
Capturing leading factors contributing to consumer engagement in online co-design platform of olive oil packaging: a focus group studyand a research model proposal
AMMAR Olfa, DEKHILI Sihem
Global Integration vs. Local Responsiveness - The Case of Retail Banking
ANDERS Parment, DEKHILI Sihem
Advertising and music: the effect of music on brain activity and facial emotional response
AUSIN AZOFRA Jose Manuel, DEKHILI Sihem
Faire enfin cas de l’étude de cas en marketing
BENAROYA Christophe, DEKHILI Sihem
Comprehensive Overview of Physicians` Perception and Consumers` Preference of Drinkable Calcium as an Element of Wellness
BHATTACHARYA Kunal, DEKHILI Sihem
The impact of the attachment style on customer satisfaction with the mobile service provider
BIDMON Sonja, DEKHILI Sihem
I read about you and now I’m convinced to buy your store brand tourism package
BIGNE Enrique, DEKHILI Sihem
I read about you and now I’m convinced to buy your store brand tourism package
BIGNE Enrique, DEKHILI Sihem
Exploring the psychological mechanisms underlying the cognitive and affective responses to consumption desires
BOUJBEL Lilia, DEKHILI Sihem
Categorization of brand associations: An attitude functional approach
BRAHMBHATT Kuldeep, DEKHILI Sihem
In-store Customer Experience: Measurement and economic-relations effects
BUSTAMANTE Urbina, DEKHILI Sihem
Systematic Planning of Globalizing Local Firms (SPG)
BUTUNER Hakan, DEKHILI Sihem
Exploring the Adoption of Augmented and Virtual Reality in the Design of Customer Experiences: Proposal of a Conceptual Framework
CACHO-ELIZONDO Silvia, DEKHILI Sihem
Small is beautiful but scalable is better. Scalable Marketing Decision Support Systems for BigData calculations in CRM
CALCIU Michel, DEKHILI Sihem
Differences in social servicescape’s evaluations in hedonicservices: attendees’ relational characteristics as criteria
CALDERON Haydee, DEKHILI Sihem
Studio del comportamiento de lealtad de los pacientes a partir del análisis cluster
CALERO Remedios, DEKHILI Sihem
Corporate social responsibility and the mediating role of the moral emotions in social commerce
CAMOIRAS RODRíGUEZ Zaira, DEKHILI Sihem
The Influence of Voice Gender on the Effectiveness of Ecological Advertising from the Perspective of Consumer Neuroscience
CASADO ARANDA Luis Alberto, DEKHILI Sihem
Les caractéristiques anthropomorphiques d’un agent virtuel : Des générateurs de présence sociale et de confiance en ligne
CHARFI Ahmed Anis, DEKHILI Sihem
The role of distribution services in omnichannel segmentation
CHOCARRO Raquel, DEKHILI Sihem
The ‘Knowledge Marketing’: a way of TCR « Transformative Consumer Research » through awareness of consumer’s skills
CURBATOV Oleg, DEKHILI Sihem
Disconfirmation of expectations in the field of corporate social responsibility: how much it affects the brand
CURRáS Rafael, DEKHILI Sihem
Immigrant woman food consumption: mechanical act or social fact?
DAOUD MOALLA Mariem, DEKHILI Sihem
Different voices for different roles: How do consumer-reviewers relate to other market actors?
DE KERVILER Gwarlann, DEKHILI Sihem
There is a hole in my pocket: mindless spending and lack of financial education
DE LA PENA DE LEON Alicia, DEKHILI Sihem
Positioning of children
DE PEDRO Lisardo, DEKHILI Sihem
For better conduct of intercultural negotiation in international tourism
DELLECH Dorsaf, DEKHILI Sihem
For better conduct of intercultural negotiation in international tourism
DELLECH Dorsaf, DEKHILI Sihem
Can Corporate Social Responsibility contribute to Corporate Financial Performance?
DEMETRIOU Marlen, DEKHILI Sihem
Untangling social media excellence: Five typical patterns of super successful posts
EISMANN Tobias, DEKHILI Sihem
Differences in Types of Product Customization: Comparison of Japanese and Western Firms
ENDO Seiji, DEKHILI Sihem
Effect of viral marketing in health services on purchasing decisions of consumers
ERSOY Ilyas, DEKHILI Sihem
Consumer perception of Halal products in a developing country setting: An empirical assessment amongst Sunni versus Shiite Muslim consumers
FARAH Maya, DEKHILI Sihem
Barriers and Drivers For Cross Border E-commerce: An Investigation
GARGA Pawan, DEKHILI Sihem
Retailers’ strategies to promote healthier food purchases in grocery stores: space management and display communication
GRANDI Benedetta, DEKHILI Sihem
Credibility of Electronic Word-of-Mouth
GUHL Isabella, DEKHILI Sihem
A proposed meta view of corporate brand identity
HALLIBURTON Chris, DEKHILI Sihem
Purchase intention and visiting the store in tunisia : an exploratory study
HAMDI Rabeb, DEKHILI Sihem
Weight loss for the mind: Consumer’ construction of food related health values and their impact on food health behaviour
HANSEN Torben, DEKHILI Sihem
Alcoholic versus nonalcoholic buying behavior: interaction between consumers key drivers and company strategies.
HERNANDEZ FERNANDEZ Asuncion, DEKHILI Sihem
A matter of age: the moderating effects of generation X, Y and Z in boosting trust
HERNANDO Elisa, DEKHILI Sihem
The incongruity between attitude and organic purchase according to dissonance experienced by consumers
HIDALGO-BAZ Maria, DEKHILI Sihem
Self-construal: A review of the concept, its measurement and applications in marketing
HMAIDA Jouba, DEKHILI Sihem
The influence of brand knowledge on the intention to purchase personal luxury products
INGSA Kanyanee, DEKHILI Sihem
Impact of relevance and clutter of advertisement on irritation – an experimental study on the us and indian consumers
JAGANI Khyati, DEKHILI Sihem
La experiencia de marca online del destino: evidencias desde la calidad web hasta las respuestas de los visitantes online
JIMÉNEZ BARRETO Jano, DEKHILI Sihem
Does Negative eWOM HarmConsumer’s Evaluation of FamiliarBrands?
KIKUMORI Mai, DEKHILI Sihem
Sharing in the private sphere: People’s means-end chains behind their motivation to borrow (not) from others
KLEMM Alexandra, DEKHILI Sihem
Categorization of brand associations: an attitude functional approach
KULDEEP Brahmbhatt, DEKHILI Sihem
Social Motive Expectation as a Moderator of the Concession Timing Effect in Buyer-Seller Negotiations
KWON Seungwoo, DEKHILI Sihem
Marketing and Project: Project Marketing by the Contractor
LECOEUVRE , DEKHILI Sihem
Promoting road safety: drivers regulatory focus orientation and road safety messages
LEMARIE Linda, DEKHILI Sihem
What marketing can be and what marketing is during the crisis
LEONOW Alexander, DEKHILI Sihem
Experience marketing from a teaching and learning perspective
LEPPIMAN Anu, DEKHILI Sihem
A global model for the image formation of a tourist destination: evidences from a sun and sand destination in spain
LLODRA-RIERA Isabel, DEKHILI Sihem
The digital revolution in the sector of fashion and accessories
LORENZO ROMERO Carlota, DEKHILI Sihem
An Empirical Cross-Category Analysis of Effects of Food Advertising Strategies on Product Sales
MA Yu, DEKHILI Sihem
Attitude towards advergames: an fsQCA Approach
MARTI-PARRENO José, DEKHILI Sihem
Democratization or vulgarization of cultural capital? the acceptance of facebook’s use by theater audiences
MILANO Carmela, DEKHILI Sihem
Consequences of customer engagement and customer selfbrand connection in the context of bank branches
MOLINER Angel, DEKHILI Sihem
The Impact of Channel Mix and Channel Acquisition on Revenues, Retention and CLV
MONTAGUTI Elisa, DEKHILI Sihem
The drivers of the usage intention of Spirulina algae in food in different market segments
MOONS Ingrid, DEKHILI Sihem
The environmental impact on forecasting plans in retailing: theoretical research trends
MORETTA-TARTAGLIONE Andrea, DEKHILI Sihem
Green product in Vietnam: consumers’ perception and behavior
NGUYEN Thuy-phuong, DEKHILI Sihem
The Power of Social Media as a Marketing Communication Tool: The Case of Cyprus
NICOLETTI MORPHITOU Ria, DEKHILI Sihem
The Internet of Things: The Next Big Thing for New Product Development?
OLIANA Rubina, DEKHILI Sihem
The moderating effect of the E-WOM in the advertisingbrand equity relationships
OSUNA Nuria, DEKHILI Sihem
Exploring the Role of Positive e-Word of Mouth as an Alternate for Need for Touch in Online Shopping
PANDEY Jyoti, DEKHILI Sihem
The role of termination fee commitment in developing customer value in the telecommunication industry: an empirical study
PEDRENO-SANTOS Ana, DEKHILI Sihem
How to adapta strategy of communications to the needs of older adults?
PILARCZYK Bogna, DEKHILI Sihem
Service perspectives’ trends in marketing research: a bibliometric analysis
POLESE Francesco, DEKHILI Sihem
Internal and external developers of mobile phone attachment and shopping
PRODANOVA Jana, DEKHILI Sihem
The influence of museum’s brand image and satisfaction on visitors’ loyalty
RECUERO VIRTO Nuria, DEKHILI Sihem
Increasing faculty effectiveness through collaborative learning. a comparison of ted lessons and role playing
RUIZ MAFE Carla, DEKHILI Sihem
Small vs. Large: how assortment size influences consumer loyalty
RUIZ-REAL Jose Luis, DEKHILI Sihem
Marketing strategy and environmental turbulence: Effects on the intensity of products innovation and firm performance
SANCHEZ PEREZ Manuel, DEKHILI Sihem
Understanding tourists’ information search behavior as a risk reduction strategy: The case of international tourists in Japan
SANO , DEKHILI Sihem
Tourism cluster development in Russia: The case of Altai region
SHERESHEVA , DEKHILI Sihem
Why Do We Act Like Peter Pan When It Comes to Decisions About Aging In Place?
SHINER Donald, DEKHILI Sihem
Evaluating recommendation agents: the impact of avatars in website loyalty
SOARES Ana Maria, DEKHILI Sihem
Benefits from using mobile applications by Millennials – a gender and economic status comparative analysis
STEFANSKA Magdalena, DEKHILI Sihem
Effects of social media use on top of mind awareness and cognitive destination image: an empirical research on valencia
STOJANOVIC Igor, DEKHILI Sihem
Brand deletion decision. the effect of implementation process on the deletion outcomes
TEMPRANO GARCÍA Victor, DEKHILI Sihem
Niche firms in Bordeaux and their sustainable competitive advantages
TOFTEN Kjell, DEKHILI Sihem
Prise de decision ethique du consommateur: le role moderateur des convictions de controle interne
TOTI Jean-François, DEKHILI Sihem
Construal level theory and perceived proximity: new study opportunities for retailers in an emerging market
TRAN Phuong Hanh, DEKHILI Sihem
Perceived value and positive ewom
TRONCH GARCIA DE LOS RíOS Jose, DEKHILI Sihem
The Value of Engaging Customers through a Gamification Marketing Strategy
VALENTINI Sara, DEKHILI Sihem
Decoding Socio-Cultural Trends in Indian Urban Youth Using Ogilvy 3E Model
VASAVADA Falguni, DEKHILI Sihem
The concept of Anticipation and its relevance to consumer behavior
VICHIENGIOR Tunyaporn, DEKHILI Sihem
Healthcare tourism: exploring the influence of the need for reassurance on the destination-choice process
YANGUI Wejdene, DEKHILI Sihem
Co-creation of Knowledge with Customers
YOSHIDA , DEKHILI Sihem
Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
ZAMMIT Alessandra, DEKHILI Sihem
Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
ZAMMIT Alessandra, DEKHILI Sihem
L’effet de la créativité publicitaire sur les attitudes de consommateurs : effet modérateur de la rhétorique
ZOUAOUI Marwa, DEKHILI Sihem