Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
MONTAGUTI Elisa, VALENTINI Sara, ZAMMIT Alessandra

The Impact of Channel Mix and Channel Acquisition on Revenues, Retention and CLV
MONTAGUTI Elisa, NESLIN Scott, VALENTINI Sara

Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
MONTAGUTI Elisa, VALENTINI Sara, ZAMMIT Alessandra