Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
VALENTINI Sara, MONTAGUTI Elisa, ZAMMIT Alessandra

The Impact of Channel Mix and Channel Acquisition on Revenues, Retention and CLV
VALENTINI Sara, MONTAGUTI Elisa, NESLIN Scott

The Value of Engaging Customers through a Gamification Marketing Strategy
VALENTINI Sara, ZAMMIT Alessandra

Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
VALENTINI Sara, MONTAGUTI Elisa, ZAMMIT Alessandra