Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
ZAMMIT Alessandra, MONTAGUTI Elisa, VALENTINI Sara

The Value of Engaging Customers through a Gamification Marketing Strategy
ZAMMIT Alessandra, VALENTINI Sara

Being the First Entrant and Getting Stuck in the Middle: The Disadvantage of the Intermediate Pioneer
ZAMMIT Alessandra, MONTAGUTI Elisa, VALENTINI Sara