Assessing the effectiveness of loyalty programs in building customer engagement and loyalty.
BRUNEAU Virginie
Pardonner ou se venger ? Le rôle de l’affectif dans le processus psychologique de vengeance du client.
BUI NGUYEN Thao
Justifying the pain of payment: An explanation of the effect of payment method on durable goods replacement timing decisions.
DIVYA TATAVARTHY Aruna
An alternative market for well-being: Reconnecting producers and consumers through shared commitments.
FORREST Watson
Emerging approaches and future avenues in Marketing Research.
FRAU Moreno
Private labels: The brands of the future.
KELLER Kristopher
Impacts of electronic Word Of Mouth (e-WOM) on consumer product/brand evaluation.
KIKUMORI Mai
The influence of social facts on retail customer experience: An analysis of interaction effects.
PEREZ LOPEZ Raul
Antecedents, manifestations and effects of the Desired Aging Well and its influence on the consumption of senior people.
SENGES Eloise
Formation and evaluation of the level of market orientation of the company.
SHIRSHOVA Olga
Antecedents and consequences of online consumer learning.
STEILS Nadia