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Best Thesis Award

Assessing the effectiveness of loyalty programs in building customer engagement and loyalty.
BRUNEAU Virginie

Pardonner ou se venger ? Le rôle de l’affectif dans le processus psychologique de vengeance du client.
BUI NGUYEN Thao

Justifying the pain of payment: An explanation of the effect of payment method on durable goods replacement timing decisions.
DIVYA TATAVARTHY Aruna

An alternative market for well-being: Reconnecting producers and consumers through shared commitments.
FORREST Watson

Emerging approaches and future avenues in Marketing Research.
FRAU Moreno

Private labels: The brands of the future.
KELLER Kristopher

Impacts of electronic Word Of Mouth (e-WOM) on consumer product/brand evaluation.
KIKUMORI Mai

The influence of social facts on retail customer experience: An analysis of interaction effects.
PEREZ LOPEZ Raul

Antecedents, manifestations and effects of the Desired Aging Well and its influence on the consumption of senior people.
SENGES Eloise

Formation and evaluation of the level of market orientation of the company.
SHIRSHOVA Olga

Antecedents and consequences of online consumer learning.
STEILS Nadia