Towards a Holistic Place Branding Model: A Conceptual Model Proposal 
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Is brand love real?: The nature of brand love and its conceptualization
PALUSUJK Narissara

The presence of companies on social media: what impact on the behavior of virtual brand’s communities?
SAIDANI ABDERRAHMANI Amal

The ecological signal effect on the brand equity perception
THEVENIN Virginie