Role of positive emotion and surprise on the diffusion of a buzz marketing action
BEN AMARA Soumaya

Respective influence of color and congruence in the context of print advertisements
DHOUIB Malek

Why do consumers negatively evaluate green advertising?
ELHAJJAR Samer

Toward the comprehension of consumers resistance regarding anti-smoking messages
HANNA Thérésa

socially responsible consumption: towards modeling the children
HAY Céline

The consumer between "greenwashing" and provocative ecological advertising
MOULINS Jean-Louis