Role of positive emotion and surprise on the diffusion of a buzz marketing action
BEN AMARA Soumaya
Respective influence of color and congruence in the context of print advertisements
DHOUIB Malek
Why do consumers negatively evaluate green advertising?
ELHAJJAR Samer
Toward the comprehension of consumers resistance regarding anti-smoking messages
HANNA Thérésa
socially responsible consumption: towards modeling the children
HAY Céline
The consumer between "greenwashing" and provocative ecological advertising
MOULINS Jean-Louis