Industrial brand equity and social responsibility influence on business relationship : Analysis in oil and petrochemical industry
ABUAZZAH Haneen

Too much of a good thing: evidence from a field experiment investigating the effects of visual complexity in the context of permission marketing
BASHIRZADEH Yashar

Country of Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products
EL MOUSSAWEL Omar

What aspects do companies have to take into account when creating a Cause-Related Marketing campaign? -A systematic review of the effects of Cause-Related Marketing on purchase intention
MUTTER Anna

Variety-seeking versus loyalty applied to the purchase and consumption of wine
RUSU Claudia-Roxana

Celebrity endorsement effectiveness within the context of vampire effect
TOKMAK Gizem