The cultural aspect in the relationship customer-place: Proposal and test of an integrated model
ABBAS Noama, COVA Véronique
Industrial brand equity and social responsibility influence on business relationship : Analysis in oil and petrochemical industry
ABUAZZAH Haneen
Influence models in B2B online communities
AFENDULIS Emanuela, DECAUDIN Jean-Marc, DIGOUT Jacques
Too much of a good thing: evidence from a field experiment investigating the effects of visual complexity in the context of permission marketing
BASHIRZADEH Yashar
Towards a Holistic Place Branding Model: A Conceptual Model Proposal 
BERRADA Mohamed, AMBROISE Laure, BERBOU Houcine
Pardonner ou se venger ? Le rôle de l’affectif dans le processus psychologique de vengeance du client.
BUI NGUYEN Thao
Evaluating how Owners and CEOs perceive Customer Experience Management: An Exploratory Study across Mexican Companies
CACHO-ELIZONDO Silvia, Rivera Pesquera Martha
The interest of combining emotions in anti-tobacco health messages
COLIN Cécile, Droulers Olivier
Rarity Marketing: Strategy of Limited Series and Unique Pieces in the Luxury Watchmaking Sector
COURVOISIER François
Respective influence of color and congruence in the context of print advertisements
DHOUIB Malek, Droulers Olivier
Agritourism, a proposal to define and position the concept, towards a better territorial development
DURRANDE-MOREAU Agnès
Country of Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products
EL MOUSSAWEL Omar
The French consumer perceptions of ethnic products: the case of Nike Hijab
ELHAJJAR Samer, OUAIDA Fadila
Why do consumers negatively evaluate green advertising?
ELHAJJAR Samer, DEKHILI Sihem
How does the involvement of Client Service Partners in an audit engagement contribute to audit value co-creation?
FONTAINE Richard, KOCHETOVA Natalia
An Approach to Compare Social Media Marketing Intelligence Platforms
GUILLEMETTE Jean-Christophe, BISSON Christophe
Knowledge from customers : a systematic literature review
HAENLEIN Michael, TOMCZYK Przemyslaw
Toward the comprehension of consumers resistance regarding anti-smoking messages
HANNA Thérésa, NAJA Maya
socially responsible consumption: towards modeling the children
HAY Céline, BREE Joël
Lights… Camera… Action! Staging of actors in store
HOëLLARD Emilie
Dynamic Marketing Capabilities
HOOG Philipp, HUESKEN Kira , OBER Jan
TRUE LOVE CONQUERS ALL A Qualitative Study Focusing on the Impact of Perceived Brand Authenticity on Brand Love
HUESKEN Kira , HENKEL Sven
An Empirical Analysis of the Drivers and Moderators of Store Price Image
KASWENGI Joseph
Effects of smartphones uses on tourism experience
LEMOINE Jean-François, SALVADORE Mathieu
Managing the quality of outsourced services: a classification
MAHFOUD Jomana, CANEL DEPITRE Béatrice, TAGHIPOUR Atour
Social Media Analytics with big customer data. Some marketing decision support applications
MOULINS Jean-Louis, CALCIU Michel, SALERNO Francis
The consumer between "greenwashing" and provocative ecological advertising
MOULINS Jean-Louis, FONS Cendrine, HANAN Audrey
Is brand love real?: The nature of brand love and its conceptualization
PALUSUJK Narissara
Digitalization of points of sale or how digital platforms through network effects can revolutionize the customer experience
RABASSA Valérie
Variety-seeking versus loyalty applied to the purchase and consumption of wine
RUSU Claudia-Roxana
Students in transition: perceptions of life autonomy and food practices
SADOUN Lamia, EZAN Pascale, HEMAR-NICOLAS Valérie
Money disorders and social marketing: Comparative analysis of hoarders and compulsive buyers
SALERNO Francis, BERRICHE Amira, CRIE Dominique
Antecedents, manifestations and effects of the Desired Aging Well and its influence on the consumption of senior people.
SENGES Eloise
Antecedents and consequences of online consumer learning.
STEILS Nadia
The ecological signal effect on the brand equity perception
THEVENIN Virginie, DE BARNIER Virginie