Marketing and Financial Metrics in Sales Management
FUKUTOMI Gen, FUKUCHI Hiroyuki, UEHARA Wataru, YAMASHITA Yuko
Impacts of electronic Word Of Mouth (e-WOM) on consumer product/brand evaluation.
KIKUMORI Mai
Why Do Firms Use Dual Channel Systems?
RYUTA Ishii
Effects of Cause-Related Marketing and Product Trials in a Mixed Sponsorship and Ownership Context
WAKUTA Ryuji