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Marketing Strategy

Rarity Marketing: Strategy of Limited Series and Unique Pieces in the Luxury Watchmaking Sector
COURVOISIER François

Do consumers really care about CSR in periods of Economic Crisis?
DEMETRIOU Marlen

A RESEARCH ON THE EFFECT OF INTERNAL MARKETING ACTIVITIES ON THE SALES FORCE PERFORMANCE
EKSI OYLUM

How does the involvement of Client Service Partners in an audit engagement contribute to audit value co-creation?
FONTAINE Richard

Marketing and Financial Metrics in Sales Management
FUKUTOMI Gen

Dynamic Marketing Capabilities
HOOG Philipp

Marketing simplification as a type of marketing performance in crisis times
LEONOW Alexander

Managing the quality of outsourced services: a classification
MAHFOUD Jomana

An Evaluation of the Knowledge and Implementation of Marketing Research among Brand Managers in Cyprus
NICOLETTI MORPHITOU Ria

Market-Orientation : Meta-analyses Synthesis and future research directions
OUAQQA Soufiane

Barriers - the key to niche marketing?
TOFTEN Kjell