An Approach to Compare Social Media Marketing Intelligence Platforms
GUILLEMETTE Jean-Christophe

Viewers’ emotional reactions and popularity of audio-visual products during cross-cultural consumption through Social Media
JINJU KIM

Social Media Analytics with big customer data. Some marketing decision support applications
MOULINS Jean-Louis

Fashion product-focused ad formats in mobile social media: An extension to the technology acceptance model
SERRANO Jorge

Employees may have the company at heart – But do they understand the ramifications of social media use?
WALSH Gianfranco