HEDONIC OR UTILITARIAN? OCASIONAL OR FINE? THE MODERATING EFFECT OF THE RESTAURANT ON CONSUMER SATISFACTION
ALCANTARA-PILAR Juan Miguel, Rodríguez-López Eugenia , ROJAS-LAMORENA Alvaro José
Evaluation of the Quality of Service of the Telecommunications Sector in Spain from the Perspective of User
CARRASCO Ramon Alberto, FORERO BRICENO Laura Nataly, FRANSISCA BLASCO Maria, GARCIA-MADARIAGA Jesus
EXPLORING THE NEURAL CORRELATES OF E-ASSURANCE AND DIMENSIONALITY OF PERCEIVED RISK IN E-COMMERCE
CASADO-ARANDA Luis Alberto
Customer orientation in pricing practices: the example of the cruise industry
ESPINET RUIS Josep Maria, GASSIOT Ariadna
Variables that affect the purchase intention of Chulucanas ceramics
GARCíA-ARRIZABALAGA Inaki
What can your body tell about your flow state? Dimensionality and heart rate variability analyses of flow
HERRANDO Carolina, Asakawa Kiyoshi, JIMENEZ-MARTINEZ Julio, Martin de Hoyos Maria José
Viewers’ emotional reactions and popularity of audio-visual products during cross-cultural consumption through Social Media
JINJU KIM, LOPEZ SINTAS Jordi
The Impact of Multichannel Integration on the Customer Experience
LILY (XUEHUI) Gao, F JAVIER Sese, IGUACEL Melero
Innovating with customers online: A comparative study of European customers’ motives to co-create
LORENZO-ROMERO Carlota, Constantinides Efthymios, DEL CHIAPPA Giacomo
The influence of social facts on retail customer experience: An analysis of interaction effects.
PEREZ LOPEZ Raul