Role of positive emotion and surprise on the diffusion of a buzz marketing action
BEN AMARA Soumaya, SAIED BEN RACHED Kaouther
Influence of the coffee color
HAMBLI Yousra
Role of positive emotion and surprise on the diffusion of a buzz marketing action
BEN AMARA Soumaya, SAIED BEN RACHED Kaouther
Influence of the coffee color
HAMBLI Yousra