The effect of nonconscious mimicry and obedience on consumer behavior: The role of conformism 
GUIDO Gianluigi , MILETTI Antonio, PINO Giovanni, RIZZO Cristian

Determinants of the Perceived Scarcity of Merchandise: An Experimental Study through a 3d Rendering Tool
GUIDO Gianluigi , PINO Giovanni, RIZZO Cristian