TRUE LOVE CONQUERS ALLĀ A Qualitative Study Focusing on the Impact of Perceived Brand Authenticity on Brand Love
HUESKEN Kira , HENKEL Sven
Dynamic Marketing Capabilities
HUESKEN Kira , HOOG Philipp, OBER Jan
TRUE LOVE CONQUERS ALLĀ A Qualitative Study Focusing on the Impact of Perceived Brand Authenticity on Brand Love
HUESKEN Kira , HENKEL Sven
Dynamic Marketing Capabilities
HUESKEN Kira , HOOG Philipp, OBER Jan