Role of positive emotion and surprise on the diffusion of a buzz marketing action
BEN AMARA Soumaya
The interest of combining emotions in anti-tobacco health messages
COLIN Cécile
Rarity Marketing: Strategy of Limited Series and Unique Pieces in the Luxury Watchmaking Sector
COURVOISIER François
Moroccan youth consumption of TV programs during Ramadan and challenges of the digital age
DADOUH Achraf
Respective influence of color and congruence in the context of print advertisements
DHOUIB Malek
Agritourism, a proposal to define and position the concept, towards a better territorial development
DURRANDE-MOREAU Agnès
Representations, frontiers and perceptions of the act of wasting: the consumer
GONZALEZ Christine
Influence of the coffee color
HAMBLI Yousra
Toward the comprehension of consumers resistance regarding anti-smoking messages
HANNA Thérésa
socially responsible consumption: towards modeling the children
HAY Céline
Lights… Camera… Action! Staging of actors in store
HOëLLARD Emilie
Effects of smartphones uses on tourism experience
LEMOINE Jean-François
The consumer between "greenwashing" and provocative ecological advertising
MOULINS Jean-Louis
Market-Orientation : Meta-analyses Synthesis and future research directions
OUAQQA Soufiane
Digitalization of points of sale or how digital platforms through network effects can revolutionize the customer experience
RABASSA Valérie
Students in transition: perceptions of life autonomy and food practices
SADOUN Lamia
Money disorders and social marketing: Comparative analysis of hoarders and compulsive buyers
SALERNO Francis
The ecological signal effect on the brand equity perception
THEVENIN Virginie