The effect of nonconscious mimicry and obedience on consumer behavior: The role of conformism 
PINO Giovanni, GUIDO Gianluigi , MILETTI Antonio, RIZZO Cristian

Determinants of the Perceived Scarcity of Merchandise: An Experimental Study through a 3d Rendering Tool
PINO Giovanni, GUIDO Gianluigi , RIZZO Cristian