The effect of nonconscious mimicry and obedience on consumer behavior: The role of conformism 
RIZZO Cristian , GUIDO Gianluigi , MILETTI Antonio, PINO Giovanni

Determinants of the Perceived Scarcity of Merchandise: An Experimental Study through a 3d Rendering Tool
RIZZO Cristian , GUIDO Gianluigi , PINO Giovanni