Beauty technology and brand experience dimensions
BERRICHE Amina, CRIE Dominique, VILLAIN Daphné

Boys don
BOEUF Benjamin

To be or not to be a brand: the author name.
COLLANGE Véronique

Impact of brand communication methods with macro and micro-influencers: acceptance and credibility
FUEYO Céline, DECAUDIN Jean Marc

The origin of international beauty brands and its influence on the consumer perceptions of female German millennials
GRABENSTEIN Sarah, ENSOR John, LEASK Anna

Flower design and brand personality: how does consumer personality moderate the link?
JACQUEMIER-PAQUIN Laure, LANCELOT MILTGEN LANCELOT MILTGEN , PANTIN SOHIER Gaëlle

The influence of online vindictive messages on attitude towards the brand.
LE NAGARD Emmanuelle, DE CAMPOS RIBEIRO Giséle, BUTORI Raphaëlle