Marketing a transparent Artificial Intelligence (AI): a preliminary study on message design
CONSTANTINIDES Efthymios, DE VRIES Sjoerd, WIND Anne

Consumer responses to advertising: the interplay between ad content and ad spending.
GRONHOLDT Lars

Exploratory study on the influence of information orientation on packaging
LACOSTE-BADIE Sophie, ROMUALDI Gloria

Happiness advertising: stimulation or serenity?
MARTIN-SALERNO Annabel

Comparative approach to the effectiveness of an immersive video advertising message Vs traditional video in the choice of a touristic site.
MAUBISSON Laurent, BOURLIATAUX-LAJOINIE Stephane, DAVID DAVID, LADHARI Riadh

What celebrity endorsers bring to companies? Empirical analysis on risks of celebrity endorsers as corporate social capital
SAKAMOTO Keita, YAMASHITA Yuko