The influence of prototyping and experimental design on Nudge efficacy.
BRESSOUD Etienne, BORDENAVE Richard, MAILLE Virginie, DRHIMEUR Ali, RIVIERE Pierrick

Proposition of explanatory variables for the acceptance of social selling by salespeople
CASENAVE Eric, JESSIE Pallud, SCHMITT Laurianne

Value creation and influence of motivational climate on social marketing experience. The case of Quantified-Self and Quantified-Self 2.0.
CRIE Dominique, QUERO Christelle

The contributions of the measure of social identity on self-esteem: the case of the make-up market for the teenage girl consumer.
HELENE Laurence, DELANNOY DELANNOY , DE VASSOIGNE Tony

Patient loyalty in the Pharmaceutical Industry - Developing a framework based on the dyadic relationship model
KOETTER Katharina, OBER Jan, HOOG Philipp

Influence of Marketing Mavens on consumer switching: role of personality.
SHARMA Anjali, SHARMA SHARMA

Measuring of sustainable consumer behavior: a construct development.
SHIRSHOVA Olga, YULDASHEVA Oksana , KONNIKOVA Olga

Is it interesting what customers know? The state of current research and future perspectives of Customer Knowledge Competence.
TOMCZYK Przemyslaw