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Customer Loyalty

Charitable giving: between identity construct and propensity to trust.
BEN JEMIA Wiem, FRIKHA Azza

Differential impact of franchisee’s entrepreneurial orientation dimensions on their performance. Evidence from France.
COLLA-DUVERNE Enrico, RUIZ-MOLINA Eugenia, DE GERY Catherine, DEPARIS Martine, LEMMET Laurence, SCHULTZ Maryline

Complaining behavior and satisfaction: customer's effort score shuffle the cards.
DE PECHPEYROU Pauline, NICHOLSON Patrick, LAKAD Noria

Impact of perceived benefits of loyalty programs on company loyalty: the mediating role of program loyalty.
IDIR Brahim

Umbrella brands, variety seeking and brand loyalty
RUSU Claudia-Roxana, TRINQUECOSTE Jean-Francois, MANIS Kerry , DULAN Dale

Can we compare visit frequencies among Japanese coffee shops?
WAKUTA Ryuji