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Digital Games Marketing

Analysis of virtual and augmented reality’s impact on the emerging eSports market
CACHO ELIZONDO Silvia, LAZARO ALVAREZ José Domingo

Real and virtual sports ? Identity dynamics induced through the introduction of eSport by a sport brand
MÜHLBACHER Hans, BERTSCHY Marjorie, DESBORDES Michel

Video game fan, between the real and the virtual
SOHIER Romain, KORCHIA Michael, DAJÏDJA Imène

Understanding the fantasy cricket player: an emerging market perspective.
SONDHI Neena