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Digital Marketing - Strategy

Anthropomorphisation des conseillers virtuels et réactions des internautes : le cas de la voix du conseiller.
CHERIF Emna, LEMOINE Jean François

Understanding B2B supplier web site quality: an exploratory study of buyers
EL BOUHALI Meriem

The Impact of digitalisation on changes and developments of business models.
FIEDLER Alexandra

Artificial Intelligence (AI) and its impact on universities, corporations and governments
HAENLEIN Michael, KAPLAN Andreas

Effective replies to negative online Comments considering customers
KOGURE Mina, MOROKAMI Shigemitsu

The impact of Artificial Intelligence on consumers experience: the case of Mc Donald touch screens
PROCACCI Silvia, CLAUDIA PELLICELLI Anna