The influence of the “organic” attribute on the assessment of quality and the perceived value in the case of wine.
CUYA-GAVILANO Alvaro Andrés, TRINQUECOSTE Jean-Francois

Du vin de terroir au vin d’auteur : formatage et diffusion d’un régime de goût alternatif
DION Delphine, GODARD Carole , GOLLETY Mathilde , NABEC Lydiane, RENAUDIN Valérie

Unhealthy food. Which representations? An exploratory approach
FERRANDI Jean-Marc, COTTET Patrice, LICHTLE Marie Christine , PLICHON Véronique

Does information affect consumer appreciation of wine according to their knowledge?
SAIDI Monia, GIRAUD Georges

Strategic and operational practices related to quality, environmental and social responsibility marketing labels
SERHAN-MURRAY Hiam, NAHON David, YANNOU LEBRIS Gwenola

Sustainable Stakeholder Experience: introducing a framework using the dairy industry as a case example.
SIGNORI Paola, GOZZO Irene, CANTELE Silvia

No Niche Barriers – No Niche Marketing?
TOFTEN Kjell, MORA Pierre, HAMMERVOLL Trond