The Impact of digitalisation on changes and developments of business models.
FIEDLER Alexandra
Artificial Intelligence (AI) and its impact on universities, corporations and governments
HAENLEIN Michael, KAPLAN Andreas
Effects of occasion-based targeting: Evidence from Valentine
HORSTMANN Felix, LINGENFELDER Michael
Patient loyalty in the Pharmaceutical Industry - Developing a framework based on the dyadic relationship model
KOETTER Katharina, OBER Jan, HOOG Philipp
Investor relations in the German Mittelstand.
RINKE Linda
Development of a theoretical model to research the acceptance of electric mobility in the private vehicles segment.
SCHMITZ Fabian