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Healthcare Marketing

Connected health: co-designing a new service with consumers.
BESSON Madeleine, GURVIEZ Patricia, SEGARD Olivier

The mediatization of the patient-physician relationship: Results from an online survey on usage of physician (rating) websites
BIDMON Sonja

Tobacco control among young non-smokers: Interest of negative emotions combinations in prevention messages
COLIN , DROULERS

Health literacy and renegotiated healthcare service provider roles: Micro-foundations of value co-creation
DAVEY Janet

Can robotic solutions favor aging well for the elderly person with loss of autonomy?
GUIOT Denis, SENGES Eloïse, KEREKES Marie, SANCARLO Daniele

L’effet modérateur de l’empowerment dans la relation utilisation d’internet en matière de santé et prise de décision partagée entre patient et médecin.
ZOGHLAMI Meryem, AYEB Salma, SAIED BEN RACHED Kaouther