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Japan

Effects of perceived channel characteristics on store preference and recommendation
ISHII Ryuta, ONO Akinori, KIKUMORI Mai

Effective replies to negative online Comments considering customers
KOGURE Mina, MOROKAMI Shigemitsu

Deciphering luxury consumption behaviour from Knowledge-Attitude-Behaviour perspectives .
KUO Chi Hsien, NAGASAWA Shinya

What celebrity endorsers bring to companies? Empirical analysis on risks of celebrity endorsers as corporate social capital
SAKAMOTO Keita, YAMASHITA Yuko

Problem of marketing costs behind the transformation of marketing-sales configuration in IT Service companies
UNO Mai, YAMASHITA Yuko

Can we compare visit frequencies among Japanese coffee shops?
WAKUTA Ryuji