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Luxury Industries

Art of fusion: fine art infusion into Swiss luxury watchmaking.
BASHUTKINA Maria

Optimisation du processus d’innovation dans l’industrie horlogère : approche basée sur les ressources.
COURVOISIER François

Congruence as a mean of corporate philanthropy legitimation in luxury industry.
ILLOUZ Cynthia

Deciphering luxury consumption behaviour from Knowledge-Attitude-Behaviour perspectives .
KUO Chi Hsien, NAGASAWA Shinya

Timeless luxury: what drives the purchase of iconic products.
MAALEJ Mariem, BENZI Monica, BEGUET Margot, SALVADOR Marielle

The impact of celebrity endorsement on Chinese luxury purchaser's intention.
WAN Yuan, KOROMYSLOV Maxime