Art of fusion: fine art infusion into Swiss luxury watchmaking.
BASHUTKINA Maria
Optimisation du processus d’innovation dans l’industrie horlogère : approche basée sur les ressources.
COURVOISIER François
Congruence as a mean of corporate philanthropy legitimation in luxury industry.
ILLOUZ Cynthia
Deciphering luxury consumption behaviour from Knowledge-Attitude-Behaviour perspectives .
KUO Chi Hsien, NAGASAWA Shinya
Timeless luxury: what drives the purchase of iconic products.
MAALEJ Mariem, BENZI Monica, BEGUET Margot, SALVADOR Marielle
The impact of celebrity endorsement on Chinese luxury purchaser's intention.
WAN Yuan, KOROMYSLOV Maxime