Market segmentation of mobile communication: overview and concept maps.
BUCCINO Gaetano, MAZZONI Clelia, CASTALDI Laura, ADDEO Felice

Country of Origin (COO) effects in the Chinese mobile telephone market: the perception of global versus local brands using Kelle.
CHENG Min, HALLIBURTON Chris

Why not using internet of things: the case of quantified-self devices among sportsmen. 
RUAL Coline, PETR Christine

Trust Analysis with Sphinx - A mobile payment app
SAHLI Afef, BELLALOUNA Hajer

Trends in mobile customer journeys: Are you ready for mobile customer decision-making
SCHURINK Elise, CONSTANTINIDES Efthymios, DE VRIES Sjoerd