The impact of brand community engagement & perceived trust of the Facebook page as a mediator variable between the brand experience and the customers
NAJEH MAHMOUD YASIN Mahmoud, NAJEEB KAYED Rasem, PORCU Lucia
The impact of brand community engagement & perceived trust of the Facebook page as a mediator variable between the brand experience and the customers
NAJEH MAHMOUD YASIN Mahmoud, NAJEEB KAYED Rasem, PORCU Lucia