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Retail Strategy

The quest for the immersive experience in shopping centers
BELHSEN Noureddine, SENTEL Oussama, KANDIL Nisrine, MOQADEM Omaima

Developing the flexible corporate retail brand’ through adaptive aesthetics and attractive physical environments.
BOTSCHEN Günther, HEMETSBERGER Andrea, COMBE Ian

Multisided platform vs. marketing channel : which theoretical frame should we use to analyze distribution ?
FILSER Marc, HENRIQUEZ Tatiana, FRISOU Jean

Quelle cible pour la transgression des normes de distribution ?
HANAN Audrey, MOULINS Jean Louis, FONS Cendrine

Effects of perceived channel characteristics on store preference and recommendation
ISHII Ryuta, ONO Akinori, KIKUMORI Mai

Online purchasing behavior: explanatory Factors of the amount of purchases on retail websites - An exploratory study.
LAROUTIS Dimitri, BOISTEL Philippe

RETAILERS’ COMMITMENT TO SUSTAINABLE DEVELOPMENT AS PERCEIVED BY CONSUMERS IN ECUADOR
RUIZ-MOLINA Eugenia, GIL SAURA Irene, SáNCHEZ-GONZáLEZ Irene

Can your customers afford to share it? Screen devices' "Sharing Affordance
VANHEEMS Régine