Implicit understanding of services logo meaning
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Malfunctions while co-creating value in branded services: a service-dominant logic approach of customer experiences.
BORRAZ Stéphane
Personality fit, self-identity congruity, and the willingness to pay more for ecotourism
DE PELSMACKER Patrick, MOONS Ingrid, BARBAROSSA Camilla
Problem of marketing costs behind the transformation of marketing-sales configuration in IT Service companies
UNO Mai, YAMASHITA Yuko