Implicit understanding of services logo meaning
ACKERMANN Claire-Lise, BELBOULA Iméne

Malfunctions while co-creating value in branded services: a service-dominant logic approach of customer experiences.
BORRAZ Stéphane

Personality fit, self-identity congruity, and the willingness to pay more for ecotourism
DE PELSMACKER Patrick, MOONS Ingrid, BARBAROSSA Camilla

Problem of marketing costs behind the transformation of marketing-sales configuration in IT Service companies
UNO Mai, YAMASHITA Yuko